ANAHEIM, CA—Broughton Hotels has entered into a partnership with U.K.-based Bespoke Hotels to develop, acquire and manage hotel projects in North America. Having reached a partnership agreement, Bespoke USA is working to establish a pipeline of acquisitions, joint venture opportunities and management contracts throughout the region.
Set to provide an independent spin on the North American market, Bespoke USA will provide services tailored to owners’ requirements, while driving value through proactive asset and real estate management, according to the company. From boutique properties, to branded urban hotels and golf resorts, the companies expect each asset to benefit from Bespoke’s global expertise and Broughton Hotels’ local leadership presence, entrepreneurial drive and flair for creating memorable experiences.
Broughton Hotels will help identify opportunities in target markets, provide market intelligence and provide management of the hotel projects in North America.