ATLANTIC CITY, NJ—Borgata Hotel Casino & Spa, part of MGM Resorts International, is set to launch the M life Rewards loyalty program, presenting members with personalized offers, exclusive benefits and special access across MGM Resorts’ portfolio.
Beginning June 7, M life Rewards will supplant My Borgata Rewards loyalty program, allowing guests to play and earn at MGM Resorts destinations including Bellagio, ARIA, MGM Grand, Mandalay Bay and The Mirage in Las Vegas as well as resorts in Michigan, Mississippi and Maryland.
“The ability to offer our devoted customers a connection from Borgata to sister properties in Las Vegas and throughout the country is an invaluable asset and something that we are extremely eager to introduce,” said Tom Ballance, president and COO for Borgata Hotel Casino & Spa. “The timing couldn’t be more ideal, as MGM Resorts expands their presence into the mid-Atlantic and Northeast United States with the recent opening of the $1.4 billion MGM National Harbor in Maryland and the upcoming 2018 opening of MGM Springfield in Massachusetts.”
Borgata will adopt M life Rewards’ five member tiers—Sapphire, Pearl, Gold, Platinum and the premium, invitation-only Noir. New members can sign up for free, starting at the Sapphire level. All current card level access will remain intact; while new benefits such as personalized offers, complimentary parking for Pearl and above, and M life Moments, will be added to enhance the program’s value to members. M life Moments are one-of-a-kind experiences exclusive for members, and Borgata’s M life Moments will include an Ultimate Spa Day at The Water Club, Wine Tasting with Borgata’s Sommelier, and a Lunch + Learn with Iron Chef Geoffrey Zakarian, according to the company.
Jordan Salmon, VP of loyalty marketing for MGM Resorts International, said, “Borgata is Atlantic City’s premier resort and has been a tremendous addition to our company and now to our M life Rewards program.”