ATLANTIC CITY, NJ—Borgata Hotel Casino & Spa plans to invest over $50 million into the improvement of its property throughout the year.
Borgata will commit significant capital investment across a broad range of projects—including the launch of its new nightlife experience, Premier Nightclub; a new fine dining concept with Chef/Partner Michael Symon; 25,000 sq. ft. of meeting and convention space; and a new outdoor pool. Furthermore, Borgata will partner with Siganos Management, Inc. on a transformation of The Cafeteria Food Court into a new casual dining eatery.
“Borgata’s continued reinvestment in our property and its commitment to Atlantic City is categorically unmatched in the region,” said Tom Ballance, president and COO for Borgata Hotel Casino & Spa. “The constant reinvention of our business has been a core principal since entering the market in 2003, and we are pleased to continue developing the type of engaging product that our customers have come to anticipate and expect.”
Last month, Borgata unveiled plans for Premier Nightclub. Designed by Josh Held (Marquee NYC; TAO Las Vegas; Voyeur Los Angeles), the 18,000-sq.-ft. venue is expected to open this spring.
According to the hotel, its new outdoor pool and entertainment grounds will include over 400 lounges; daybeds and cabanas; a full-service canopied bar; entertainment stage; and a variety of lawn games and activities, all centered around a 3,200–sq.-ft. Roman-style pool. The 1,000-capacity space will transform from hotel pool to entertainment hotspot throughout the course of the summer.
In addition to the outdoor pool, Borgata will partner with restaurateur and real estate developer George Siganos this spring to unveil The Marketplace Eatery, a casual dining experience located below Borgata’s Poker Room and The Racebook. Supplanting the space currently occupied by The Cafeteria, The Marketplace will offer an array of fresh, quick-service fare in an atmosphere reminiscent of a European bazaar.
Scheduled for Q4 of 2016, Borgata will be adding 25,000 sq. ft. of conference space to accommodate additional meetings and conventions. Still in the planning phase, the space will include two levels and feature a 7,000-sq.-ft. ballroom, four meeting rooms, one boardroom, one office and a prefunction area on each level.
“Borgata has never been the type of company that rests on our laurels,” said Joe Lupo, SVP of operations for Borgata Hotel Casino & Spa. “Our aggressive nature is such that, not only are we debuting a brand new nightclub, restaurant, and outdoor pool, we are spending an additional $12.5 million in maintenance capital annually. I can confidently say that no one else in this market is making that type of commitment to its product.”
Included in the annual $12.5 million in property-wide disbursements is a refresh to both B Bar and Boot N’ Whip Racebook bar, along with several fine and casual dining outlets, as well as $2.5 million dedicated to original and exclusive slot product.