NEW YORK—More than 300 boutique hotel leaders, travel advisors, media and industry professionals will gather at the Fairmont Miramar Hotel in Santa Monica, CA, for the annual BLLA Leadership Symposium. BLLA is a boutique and lifestyle association aimed at connecting independent, upscale hoteliers with fellow industry innovators, travelers and hospitality professionals.
Over the course of three days, more than 70 featured speakers will provide industry insights and highlight upcoming opportunities within the boutique hotel space. Nine presenters, including CBS News Travel Editor Peter Greenberg; Enchantment Group President Mark Grenoble; Commune Hotels + Resorts EVP of Development Todd Wynn-Parry; and Gettys VP Ron Swidler, will lead 12 panel discussions and keynotes to address important topics of tomorrow’s boutique and lifestyle segment.
Hoteliers come to BLLA’s conference for the content while the main attraction for suppliers is to be directly connected with decision-makers, according to the organization. The dialogs and presentations including topics such as the OTA debate, discussion on Airbnb and the Minimum Wage Act, with Los Angeles Councilman Mike Bonin joining the conversation.
“We created BLLA to bring boutique hotel champions and industry executives together, and we’ve done just that,” commented BLLA Founder and CEO Frances Kiradjian. “Our conferences continue to attract and connect the best in the business and deliver what’s new in the market as well as the hottest industry trends.”
Attendees will have a chance to participate in two networking sessions aimed to broker quality relationships within the luxury lifestyle and boutique sector. Also accompanying the event will be two curated workshops, a Gala Awards Dinner and reception.
Several media partners and sponsors, including Microsoft – Global Hospitality Group, Lodging Magazine, Boutique Design, Hotel News Now and Hotel Business Magazine, support the event.