PHOENIX—Best Western Hotels & Resorts has appointed Brad LeBlanc as SVP and chief development officer. LeBlanc will oversee North American development and will report directly to President/CEO David Kong. LeBlanc will be responsible for driving the growth of Best Western in North America across the company’s diverse portfolio of brands.
“Brad is a dynamic leader and will play a critical role in expanding today’s Best Western,” said Kong. “His proven track record of developing strategies that lead to growth and success, make him an ideal fit for the role. We are confident that Brad will help us advance Best Western in the North America market.”
An industry veteran with 30 years’ experience in hospitality, LeBlanc joins Best Western’s executive team with a wealth of knowledge and experience. Most recently, LeBlanc served as SVP of franchise & partner Development with Serendipity Labs, in the new shared workspace “coworking” office segment with a network of hospitality focused workspaces meeting demand for an expanding mobile workforce. Prior to that LeBlanc built multiple lodging brands across North America in his position as VP of development for Choice Hotels and U.S. Franchise Systems.