Best Western Premier Tides Hotel Debuts in Alabama

PHOENIX—Best Western Hotels & Resorts continues its growth of the Best Western Premier brand with the debut of the Best Western Premier Tides Hotel in the Gulfside resort town of Orange Beach, AL.

The hotel, which is owned and managed by Innisfree Hotels, is a boutique-style, intimate beachfront property facing the Gulf of Mexico with 86 guestrooms, each appointed in modern decor with a nod to the natural aesthetic of coastal Alabama. Driftwood and shades of blue are cornerstones of the hotel design, which features views of the Gulf of Mexico from its fourth-floor lobby.

“Best Western Hotels & Resorts is proud to welcome the Best Western Premier Tides Hotel,” said Ron Pohl, SVP of brand management for Best Western Hotels & Resorts. “On the heels of Best Western’s brand refresh, the debut of this beautiful, upscale resort showcases our brand’s variety of hotel offerings and provides guests an exceptional lodging option when traveling to Orange Beach, Alabama.”

The hotel offers guests a blend of Southern hospitality and all of the comforts of home with its wide range of amenities, according to the company. Property highlights include a beachfront heated pool and hot tub, Gulf-front balconies, free WiFi, a 24-hour fitness center, a guest laundry room and full, complimentary hot breakfast. A Grab and Go Deli is also available. In addition, a business center is centrally located in the lobby and includes printing and faxing capabilities. The hotel also features free beach cruiser rentals, community grills, a fire pit and on-site activities for adults and children such as kayaking, surfing, stand-up paddle boarding and Hobie cat rides.

“The Best Western Premier flag has given us the opportunity to offer high-quality accommodations with authentic, local charm,” said Julian MacQueen, Innisfree’s founder and CEO. “This is more than a hotel. It’s an experience, and we’re eager to see how guests respond.”