Best Western Makes Key Promotions in Marketing, Operations

PHOENIX—Best Western Hotels & Resorts has promoted Tammy Lucas to VP of marketing and Bruce Wienberg to VP of operations.

“Both Tammy and Bruce have made substantive contributions to Best Western, and I know they will continue to help shape the brand’s future as we move forward,” said David Kong, president and CEO of Best Western Hotels & Resorts.

During her tenure at Best Western, Lucas has led regional marketing, Best Western Rewards, brand marketing, digital marketing, advertising, and, most recently, the brand’s distribution partnerships. In her current role, Lucas leads the marketing and advertising teams by setting the strategy and direction for key deliverables on brand marketing and advertising, Best Western Rewards, digital marketing, digital partnerships, direct marketing and search.

Under her leadership, Best Western Rewards, the chain’s loyalty program, doubled the program’s membership and revenue to member properties in less than five years, and gift card sales increased more than 50%, according to the company. She also led the complete overhaul and rebranding of Best Western Rewards in 2009.

Wienberg began his career with Best Western in 2003 providing training, consulting and quality assurance assessments for more than 50 hotels in western Canada and the United States. He served in various roles and was promoted to serve as the director of international quality assurance in 2008. In this role, he enhanced global brand standards through assessment audits, quality assurance, brand identity and operational training for Best Western hotels in more than 100 countries. He also manages the customer relations department call center.

In 2013, he took on the added responsibilities of quality assurance for all North American properties, along with the company’s education and training efforts, guest satisfaction program, member compliance communications and brand identity departments.