PHOENIX—Best Western International has announced that its Best Western Premier brand will grow by 25%—to 187 hotels—based on projects in the global pipeline over the next 18 months.
“Best Western Premier hotels are hitting the mark with millennials, business and international travelers,” Best Western President and CEO David Kong, said in a statement. “Our Plus and Premier branded hotels enable the Best Western brand to grow in North American gateway cities where consumers book different hotel types depending on their travel needs.”
Currently, there are nine Premier hotels in the North American pipeline with five hotels under construction in New Jersey, Tennessee, Texas, the Dominican Republic and Saipan, a U.S. unincorporated territory. Internationally, there are 28 hotels in the pipeline including projects in Africa, Bangladesh, China, England, France, Indonesia, Iraq, Mexico, Myanmar, Netherlands, Russia and Saudi Arabia.
Best Western Premier branded hotels present hoteliers with the option of developing an upscale branded hotel that can be tailored to meet the needs of a specific market. The Best Western Premier Eden Resort and Suites in Lancaster, PA is an example of a Premier that has been developed with the needs of the market in mind; paying off with a RevPAR that runs 16% higher than the industry upscale segment RevPAR average, according to the company.
Peter Chiccarine, owner of the Best Western Premier Eden Resort and Suites, indicated that the key to the success of his hotel is to continually offer amenities and services that differentiate his hotel from the competition.
“The Best Western Premier brand gives you the power of an international brand that respects the individuality of each owner and operator. With Best Western, I have the ability to add amenities and special services for my guests that I wouldn’t necessarily be able to do if I was with another brand,” Chiccarine said.