PHOENIX—Best Western International hired Greg Adams to a new position of vice president, eCommerce. Adams initial focus is to make it even easier for more people to make a reservation for their next trip on the company’s website, bestwestern.com.
“I am delighted to announce Greg is joining our team,” stated Best Western President and CEO David Kong. “As we continue our industry leading online strategies, Greg’s experience will be a great asset to our hotels and organization.”
Adams joined Best Western with more than 20 years of experience in marketing and sales leadership positions in the hospitality industry. His experience includes time with Starwood Hotels & Resorts Worldwide, Inc., Hyatt Hotels Corp. and Marriot International, Inc. As a VP at Starwood, Adams developed a worldwide account and contact deployment system. Adams recently led an eCommerce consulting company assisting businesses with their online strategies.
“I am honored to be joining the people who care at Best Western, an innovative brand that is on the leading edge of hospitality sales and marketing,” stated Adams. “The Best Western team is dedicated to enhancing the online experience for guests worldwide, and I look forward to being part of making it even easier for guests to make reservations on bestwestern.com.”