PHOENIX—Best Western Hotels & Resorts has marked the arrival of its newest GLō with a groundbreaking event in DeSoto, TX, a few miles outside of downtown Dallas. Upon completion, GLō DeSoto will have 75 rooms, a 1,000-sq.-ft. meeting space, communal work areas, a fitness center, spa and more. The property is projected to open in May 2018.
GLō is the company’s new construction boutique hotel brand is focused on a modern arrival experience; streamlined, contemporary guestrooms; center-loaded bathrooms; cost-effective materials; distinctive architecture and design; space-saving furnishings and the strategic use of unique LED lighting. Designed with millennials expectations in mind, the property also offers digital keys, a digital concierge, and communal workspace positions.
“I have been affiliated with Best Western for quite some time and I’ve always been impressed with the company’s support system and innovative mindset,” said Jiger Patel, managing director and co-founder of Shreem Capital. “It’s been a longtime goal for my team to partner with a brand that invests in state-of-the-art technology and authenticity and we feel GLō checks all of those boxes. We’re really excited to get started.”
“GLō is a major part of our brand refresh initiative and we believe that its tech-savvy, modern appeal coupled with convenient access to local experiences in nearby downtown Dallas, positions our newest location for success,” said Ron Pohl, SVP and COO of Best Western Hotels & Resorts. “GLō is the epitome of Best Western’s reimagined brand identity, providing a stylish, convenient space designed for the way people travel today. We look forward to welcoming travelers looking to experience the best in sophisticated design, contemporary style and futuristic convenience, all at a reasonable price.”