MIAMI – Landmark boutique hotel, The Betsy – South Beach, appointed Jeffrey Baldasarre director of sales and marketing.
He brings over 20 years of experience in marketing, sales and public relations with leading hotel groups, individual hotels and resorts. Most recently Baldasarre re-opened the Cheeca Lodge & Spa in Islamorada in the Florida Keys. He was named the Director of Sales and Marketing at The Standard Hotel and Spa in Miami Beach, responsible for all hotel facilities and services. Prior to that, he was Area Director of Sales, Marketing and Public Relations for the Bentley Regal Palms Resort and Spa and the Regal Oaks Resort and Spa, both in Orlando. His hospitality experience also encompasses executive marketing positions with Ian Schrager Hotels and the Boutique Hotel Group, both in New York City, and The Boyle Hotel Group, Prime Hospitality and Wyndham Hotels and Resorts in Boston.