PARADISE ISLAND, BAHAMAS—Atlantis, Paradise Island has appointed Lauren Snyder as CMO. Snyder, based between New York and Paradise Island, will assume her new position immediately and will work under the direct leadership of Howard C. Karawan, the company’s president and managing director.
In her new role, Snyder is responsible for overseeing the relaunch of Atlantis, including planning, development and execution of all marketing, advertising and communications initiatives. Her primary responsibility is to generate revenue through marketing tactics, strategic brand integrations and advertising. She is expected to cultivate the brand’s mission and vision across its marketing campaigns on various platforms, including television, mobile and social media, to targeted audiences in order to accomplish revenue objectives.
Snyder has more than 25 years of global experience in hospitality, advertising and entertainment. She returns to Atlantis after a seven-year hiatus from the company, previously holding the position of chief communications officer for Kerzner International, the prior owner and operator of Atlantis. During her tenure at the company, she led strategic brand partnerships and communications while spearheading the launch and positioning of The Cove Atlantis, Aquaventure waterscape and the arrival of the Hurricane Katrina dolphins. She also had global oversight of the opening of Atlantis, The Palm in Dubai. In her professional career, she has also served as acting CMO at Morgans Hotel Group, EVP and chief communications officer at IPG Mediabrands (IPG) and SVP of corporate communications at Gemstar-TV Guide.