ORLANDO, FL—Associated Luxury Hotels (ALHI) has acquired Frankfurt, Germany-based Worldhotels to expand each organization’s geographic reach, market penetration, service offerings, competitiveness and profile.
According to Worldhotels, it will remain focused on serving individual business travelers, leisure travelers, meeting groups and providing loyalty solutions for its 350 member hotels and resorts, offering 75,000 rooms in 65 countries worldwide.
ALHI will continue concentrating on the North American meetings, incentives and conventions marketplace for its membership of more than 250 luxury-level independent hotels and resorts worldwide totaling 138,500 rooms.
Associated Luxury Hotels chairman David Gabri said the company will operate ALHI and Worldhotels as separate divisions.
“Bringing together these two highly respected companies enables us to become a significant, full-service luxury ‘soft brand’ solution to serve the evolving needs of our valued customers, and our exceptional memberships of independent hotels, resorts and independent brands, plus their management and ownership groups,” Gabri said.
Associated Luxury Hotels CCO Tom Santora is also now Worldhotels’ executive chairman, with Geoff Andrew continuing as Worldhotels’ CEO in Frankfurt.