Ascend Hotel Collection Continues to Expand

ROCKVILLE, MD—Choice Hotels International’s Ascend Hotel Collection continues to grow its portfolio with six properties entering the collection in one month. There are 230 open and under development Ascend properties worldwide, including the U.S., France, U.K., Norway, Sweden, Turkey, Australia, Canada, and the Caribbean region, with new openings expected every month throughout 2017.

“The Ascend Hotel Collection provides independent hoteliers with a variety of options whether they’re looking for a new construction, conversion, adaptive-reuse project or to grow their own mini brand,” said Mark Shalala, VP, development, upscale brands, Choice Hotels. “These six new properties are just the start of the 44 planned openings this year representing 80 deals that have been signed over the last two years.”

The six properties opened in April are located in key regions, including:

The Look Red Hook (Brooklyn, NY): The 79-room Look Red Hook hotel has design inspiration from Red Hook neighborhood’s maritime industry. Visual elements include local photography and mermaid print wall vinyl.

enVision Hotel Boston-Everett (Everett, MA): The 101-room vintage-inspired hotel is filled with design inspiration from the neighborhood’s past including antique sewing machines and a desk made of restored vintage steamer trunks. 

The Hotel at Sunland Park Casino (Sunland Park, NM): The 78-room Hotel at Sunland Park Casino provides guests with racetrack views and an on-site restaurant, bar and lounge.

The Solstice Hotel (Erie, PA): The Solstice Hotel has modern amenities and is located in close proximity to restaurants and arts venues.

Gold Miners Inn (Grass Valley, CA): This pet-friendly boutique hotel has 80 guestrooms and is located in close proximity to local restaurants, shops and wine tasting rooms.

Allentown Park Hotel (Allentown, PA): The 125-room Allentown Park Hotel is within close proximity to Dorney Park & Wildwater Kingdom, the Da Vinci Science Center and the Allentown Fairgrounds.

“The Ascend Hotel Collection gives our guests the unique charm they’re looking for with local offerings, allowing them to feel like a true part of the community,” said Janis Cannon, SVP, upscale brands, Choice Hotels. “These properties provide guests a pathway to discover more of the world, their way.”