ROCKVILLE, MD—The Shore Club Wisconsin, The Inn Hotel and The Penn Stroud have joined Choice Hotels International Inc.’s Ascend Hotel Collection. All three hotels are a few hours’ drive from major U.S. cities and suburbs, making them optimal destinations for guests who are looking to hit the road and start exploring again, according to Choice.
“Research shows that more than two-thirds of consumers miss traveling and can’t wait to hit the road again, and many people will take more trips by car as a result of the COVID-19 pandemic,” said Dianne Taylor, head of brand, Ascend Hotel Collection, Choice Hotels. “As the industry’s leading soft brand, Ascend Hotels specializes in making journeys memorable, whether guests are seeking a quick escape or a robust vacation. Each Ascend hotel enhances guests’ trips with one-of-a-kind, upscale experiences that immerse them in the best of every destination.”
- The Shore Club Wisconsin: Located in Elkhart Lake, WI, this recently renovated hotel includes 600 feet of private beach, and offers F&B outlets The Cottonwood Social and Tiki Bar.
- The Inn Hotel: Located in Arnolds Park, IA, this hotel channels the history of the building’s predecessor, which was an epicenter for social life along Lake Okoboji from the late 19th century until 2018. The new hotel features an Art Deco style inspired by the Roaring ’20s, and is surrounded by lakes on three sides and attractions and eateries to the south.
- The Penn Stroud: Located in Stroudsburg, PA, this hotel recently completed a multimillion-dollar renovation. It is situated in the Pocono Mountains, and is close to the Appalachian Trail.
“The addition of these hotels to our Ascend Hotel Collection reaffirms that the road forward is paved with opportunity—both for guests ready to return to travel, and for the hotel owners who are ready to welcome them,” said Mark Shalala, SVP of development, upscale brands, Choice Hotels. “Guests value both the security of brands they trust as well as individuality, and the Ascend brand brings them the best of both. Backed by Choice’s industry-leading technology, robust distribution and reservation channels and comprehensive Commitment to Clean initiative, Ascend hotels are poised for continued success in the months and years ahead.”