NEW YORK—Quadrum Global has revealed that its South Beach asset, The Nautilus Hotel, has joined the Arlo Hotels brand portfolio and has been rebranded as Nautilus by Arlo. This is the first Arlo property outside of New York City, and diversifies the brand’s portfolio to include standard-sized hotel guestrooms in addition to the “micro” concepts observed at the two New York-based properties: Arlo SoHo and Arlo NoMad.
Quadrum Global has owned The Nautilus since 2011. “Given Arlo Hotels’ success in the New York City market, and viability as a hotel management company with a strong executive leadership team, it was a natural progression for Nautilus to join the Arlo brand,” Javier Egipciaco, SVP/managing director of Arlo Hotels, told Hotel Business.
Designed by Morris Lapidus, the “father of Miami Modern architecture,” the Nautilus not only shaped the city’s unique style and aesthetic, but the entire experience of South Beach, according to the company. The property opened in 1951 as the largest oceanfront hotel with 300 rooms and suites. With Arlo at the helm, Nautilus is once again inspiring a sense of adventure and imagination in the city on the beach.
Quadrum Global renovated the property in 2016, and it will be transformed again under the Arlo brand. “We’re keeping much of the historic elements of the property since it’s such a unique, iconic hotel, but the experience, design and atmosphere will reflect our Arlo brand values,” said Egipciaco. “We’re adding one of our signature Bodegas, our 24-hour, grab-and-go pantries serving locally inspired food and beverages, as well as unique gift items. We’re also refreshing the public spaces to make them more community oriented, welcoming and purposeful, which is what we’re known for here in New York. And, of course, we’re bringing in all new activations and events to offer guests free, daily programming incorporating the local culture and making Nautilus the perfect home base for exploring South Beach.”
These developments join the property’s existing roster of venues and amenities, including the 1,890-sq.-ft. heated saltwater pool and underwater sound system, Mediterranean restaurant Nautilus Cabana Club and its 2,000-sq.-ft. outdoor dining terrace, a 24-hour fitness center and 12,000 sq. ft. of outdoor event space.
