Ana Brant Joins Local Measure’s Advisory Board

NEW YORK—Customer intelligence provider Local Measure shared that Ana Brant has joined its advisory board, as the Sydney-based company continues its global push to help hotels build loyalty and secure positive reviews while guests are still on-property.

The company’s geo-location social intelligence product arms front-line staff with real-time information to detect and help resolve guest problems and negative reviews before they impact a property’s reputation or performance, as well as providing data back to the brand to build loyalty among customers across the brand, and at multiple properties, in real time.

Brant is the director of global guest experience and innovation at Dorchester Collection. She is also a speaker and writer on the luxury experience and technology.

“Our technology leverages the growth of social media and mobile technology to provide a new and powerful tool for hoteliers, who can now use social intelligence to positively impact guest experiences,” said Jonathan Barouch, founder and CEO, Local Measure. “This is especially true in the luxury space, where guest expectations are highest, and hotels must connect and engage to deliver a fully personalized guest experience at scale. I have learned an immense amount from Ana, and am grateful that we can bring her fresh insights and experience to Local Measure for the benefit of company, and our partners worldwide.”

Brant has more than 10 years of luxury hospitality experience at brands and properties including Dorchester Collection’s The Beverly Hills Hotel and Hotel Bel-Air, as well as The New York Palace, The Ritz-Carlton Hotel Company and Disney.

“I am thrilled to join the advisory board of Local Measure at this important and dynamic moment for the company, and for our industry. In the era of commoditized luxury, third-party disruption and increasingly fragmented customer relationships, providing excellent service is simply an invitation to the party. Hotels, including many in the luxury segment, must learn how to turn that service into an experience by carefully designing and crafting touch points that matter to each customer under different circumstances,” said Brant. “Local Measure is uniquely positioned to provide our industry with context around which these experiences should be curated, through a unique set of social intelligence solutions. I  am thrilled to join Jonathan and a dynamic group of advisors to support the company’s growth, and  product refinement, in the months ahead.”

Other industry leaders on the advisory board include Alan Moss, VP of sales at Google; Phil Richardson, VP of product management and strategic alliances at Salesforce; and John Mims, former SVP of marketing at Las Vegas Sands Corporation.