VERNON HILLS, IL—American Hotel Register Company has opened a new showroom inside its world headquarters here. The larger, newly renovated 18,000-sq.-ft. space highlights the full spectrum of American Hotel’s capabilities and vast product assortment, according to the company.
Hundreds of items at every price level are on display, including the company’s own value-priced Registry brand, plus well-known national and luxury brands. Also showcased is a series of completely outfitted, finely decorated guestroom designs created by American Hotel’s team. Public space designs emphasizing the latest trends and color palettes are exhibited as well.
Helen Lee, VP, merchandising, commented about the new showroom: “We have more than quadrupled our space, so our customers can see and experience innovative products that will delight their guests, value-engineered products that can help them save time and money and creative solutions that can help them solve challenges they face operating their properties.”
Deidre Schwartz, American Hotel’s director of design, added: “We will continually be changing and updating our showroom to reflect the most current design and product trends we see being embraced in the hospitality industry and related markets, such as healthcare, senior living, education and government lodging.”