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Amazon Debuts Alexa for Hospitality

SEATTLE—Amazon today revealed Alexa for Hospitality, a new experience offered by invitation to hoteliers that brings the simplicity and convenience of Alexa to hotels, vacation rentals and other hospitality locations.

Using the Amazon Echo in their room, guests can now ask Alexa for hotel information, contact the hotel to request guest services, play music in their room and more. For hotels, Alexa for Hospitality helps deepen guest engagement through seamless voice-first experiences that offer new ways for guests to access services and amenities during their stay, according to the company.

Alexa for Hospitality is available to hospitality providers by invitation starting today, with Marriott International introducing the new Alexa experience at select properties in Marriott Hotels, Westin Hotels & Resorts, St. Regis Hotels & Resorts, Aloft Hotels and Autograph Collection Hotels starting this summer.

“Customers tell us they love how easy it is to get information, enjoy entertainment, and control connected devices by simply asking Alexa, and we want to offer those experiences everywhere customers want them,” said Daniel Rausch, VP, Amazon. “Alexa for Hospitality makes your hotel stay a little more like being at home and gives hospitality providers new ways to create memorable stays for their guests.”

“Marriott has a long track record of innovating for our guests, and we’re thrilled to be among the first to offer Alexa for Hospitality,” said Jennifer Hsieh, VP of customer experience innovation with Marriott International. “So many of our guests use voice technology in their home, and we want to extend that convenience to their travel experience. Guests of Charlotte Marriott City Center and Marriott Irvine Spectrum will be among the first to experience a curated list of Alexa for Hospitality features. We will be evaluating guest feedback and adoption to inform how we expand the skills, features and functionality offered through Alexa in our hotels.”

See the July 15th issue of Hotel Business for more of Alexa for Hospitality’s features.