Aloft to Open in Orlando Via Adaptive Reuse

ORLANDO, FL—Starwood Hotels & Resorts Worldwide, Inc. began adaptive reuse construction on the Aloft Orlando Downtown, here, which is being developed by New York-based real estate investment firm, GDC Properties, and which will be operated by Yedla Management Co.

The 118-room hotel is expected to open in 2013 at 500 South Orange Ave. in the former 110,000-sq.-ft. Orlando Utilities Commission building. 

“The Aloft Orlando Downtown is a great example of how preserving existing structures not only maintain the historic fabric of our cities, but also adds an exciting destination for visitors and residents alike,” said William Ingraham, president of GDC Properties, in a statement.

Brian McGuinness, SVP/specialty select brands for Starwood said, “Aloft is particularly well-suited for adaptive-reuse projects like this because of its urban aesthetic and because our Gen Y-minded fan base truly appreciates the sustainable aspects of adaptive reuse. Preserving this integral part of Orlando’s history is a priority for us as well, and it’s exciting to meld Aloft’s design sensibility with this spectacular original structure.”

The property is situated across from the under-construction Dr. Phillips Center for the Performing Arts and nearby The Amway Center—home to the Orlando Magic, as well as the Bob Carr Performing Arts Centre, Tinker Field, the Florida Citrus Bowl and a variety of restaurants. 

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