Aloft to Expand in Texas

STAMFORD, CT—Starwood Hotels & Resorts Worldwide, Inc.’s Aloft brand will soon make its debut in Allen, TX.

Located within the Watters Creek at Montgomery Farm mixed-used development, Aloft Allen is set to open in March 2018. Owned by Watters Creek Hospitality, LLC, and managed by Aimbridge Hospitality, the newly constructed Aloft hotel will feature 136 guestrooms.

Aloft Allen will be located on West Bethany Dr. within the Watters Creek development, which includes shops, offices and residences, as well as several restaurants. Minutes from downtown, the new Aloft will be convenient to Dr Pepper StarCenter, Allen Premium Outlets, Allen Event Center, Heard Natural Science Museum and Wildlife Sanctuary and McKinney National Airport.

Facilities at Aloft Allen will include an outdoor Splash pool, a 24-hour gym, the brand’s signature W XYZ bar and re:fuel at Aloft, a one-stop gourmet grab-and-go food and beverage area. In addition, the hotel will offer 2,000 sq. ft. of flexible meeting space.

“With more than 10 hotels set to open in the next three years, Aloft is on track to more than double its footprint in the Lone Star State,” said Allison Reid, SVP of North America development, Starwood Hotels & Resorts Worldwide, Inc.