Aloft Hotels Unveils Voice-Activated Rooms

STAMFORD, CT—Starwood Hotels & Resorts Worldwide Inc., unveiled the results of Project: Jetson, a solution that delivers a voice-activated hotel room.

Each Aloft Voice-Activated Hotel Room is equipped with an iPad running a custom Aloft app used for controlling the in-room guest experience, with HomeKit-enabled accessories, including room temperature, lighting options and more. These new rooms are available today at Aloft Boston Seaport and at Aloft Santa Clara.

“Forget the phrase ‘at the touch of your fingertips.’ Today’s early adopter, hyper-connected global traveler wants a level of personalization unlike ever before, and that means being able to control their hotel experience with the sound of their voice,” said Brian McGuinness, global brand leader, Aloft Hotels. “We’re thrilled to be the first hotel brand to bring voice activation to our guests in this way, using Siri to control room temperature, lighting and more during their stay.”

“At Aloft, we are constantly pushing the envelope, our imaginations and the adaptation of technology to reinvent the hotel stay of today and tomorrow,” said Sarah Downing, VP, global guest initiatives & innovation, Aloft Hotels. “We love working with companies like DigiValet to help bring our visions to life. The new Aloft Voice Activated Hotel Rooms are going to change the way that our guests interact, literally, with their room during their stay with us. It’s the latest way Aloft is changing the way we all travel.”

When guests arrive, they will launch a custom Aloft app on their in-room iPad to control various aspects of their voice-activated room. A personalized welcome screen will advise guests on how to set up their room and use their own voice with “Hey Siri.” Each iPad also offers a simple tutorial to guide guests through the setup process and answer any questions they may have.

The rooms can control the temperature via the Ecobee HomeKit-enabled thermostat; adjust lighting via Homekit-enabled Philips Hue lights to select preset lighting options, including Re:set (standard lighting), Re:lax (evening), Re:view (movie theater) and Re:vive (morning); play music (guests must be signed into their iTunes account on the iPad and music plays through the guest’s personal device); and explore local attractions via a virtual concierge.

The new Aloft Voice-Activated Hotel Rooms also allow guests to browse the internet, check the weather and more. At the end of each stay, all iPads are reset and all personal preferences are removed from the device.