Aloft Debuts in Paraguay

STAMFORD, CT—Starwood Hotels & Resorts Worldwide, Inc. has debuted its Aloft brand in Paraguay with the opening of Aloft Asuncion. Located in the city’s financial district, Aloft Asuncion marks the first Aloft hotel in Paraguay and the sixth in Latin America.

“Aloft has become our fastest growing brands in Latin America, thanks to its innovative and social approach which has transformed the select service category,” said Jorge Giannattasio, SVP and COO for Starwood in Latin America and the Caribbean.

The 120-room Aloft Asunción features a rooftop terrace with 360-degree views of the city and a pool.  

With seven more properties in the pipeline, Aloft is set to more than double its footprint in Latin America from six to 13 hotels by 2018, with new openings in Mexico, Costa Rica, Colombia, Paraguay, Peru and Uruguay.