Alliance Hospitality Names EJ Schanfarber President/CEO

RALEIGH, NC—Alliance Hospitality has named EJ Schanfarber as president and CEO.

Schanfarber brings more than 30 years of industry experience to Alliance Hospitality. Prior to joining the company, he served as president/CEO of Divi Resorts, overseeing development and management of destination resorts in the Caribbean. Schanfarber also held executive-level positions with Remington Hotels, Extended Stay America, Omni Hotels & Resorts and other hospitality firms.

His background covers all sectors of the hospitality industry, including full-service and select-service hotels, as well as extended-stay hotels and lifestyle or destination resorts. Schanfarbe also worked with major hotel franchisors, including Marriott, Hilton, IHG, Starwood Hotels & Resorts Worldwide, Inc., Choice Hotels International, Wyndham Worldwide and Carlson Hotels & Resorts.

“I am excited for the opportunity to lead Alliance Hospitality, a strong company with an excellent reputation in the hospitality industry,” stated Schanfarber. “As the hotel markets continue their revenue growth and supply levels reach record highs, we are well positioned to expand development in our core markets while providing guests with the best service experience available. I look forward to working with the Alliance Hospitality team to continue the tradition of excellence in the organization.”