Alliance Data Retail Enters Hospitality with Red Roof Inn Card

DALLAS—Alliance Data Systems Corp. has expanded its footprint into the hospitality industry, inking a long-term agreement to provide co-brand credit-card services for Red Roof Inn.

With more than one million Red Roof RediCard loyalty program members, the customized co-brand credit program is designed to further enrich Red Roof’s relationship with its customers and RediCard rewards program members, according the company.

Red Roof Inn also will have access to Alliance Data’s advanced suite of digital and mobile solutions to increase cardmember engagement and enhance the features and benefits of the existing Red Roof Inn mobile app. Cardmembers will earn rewards that are tiered based on purchases at Red Roof Inn hotels, high-frequency spend categories and all other transactions. All new co-brand credit card accounts will be consistent with Alliance Data’s credit quality standards.

“Our mission at Red Roof is to continually invest in opportunities that enhance the guest experience,” stated Andrew Alexander, president of Red Roof Inn. “Our brand is a category leader because we listen to our guests and evolve our brand based on their feedback. The credit-card partnership with Alliance Data will be a value-add for customers who know we are always seeking new ways to service them at the highest level.”

“The partnership with Alliance Data is another win-win for customers that will enhance the value we offer to help us further grow our business and foster even stronger relationships and loyalty with our guests,” added Marina MacDonald, chief marketing officer of Red Roof Inn.