MCLEAN, VA—Hilton’s all-suites brands—Embassy Suites, Home2 Suites and Homewood Suites—continued a momentum of growth, with 23 openings in the first quarter.
The advancement of the brand family included the opening of new urban properties in locations ranging from New York to Las Vegas and Seattle’s Pioneer Square. These brands completed 49 hotel deals in the first quarter, which added several new urban locations to the category’s collective property pipeline.
“The All Suites brands have proven time and again to be a strong investment opportunity that can withstand the cyclical nature of the hospitality industry,” said Dianna Vaughan, global head and SVP, All Suites brands by Hilton. “This resilience, coupled with our commitment to innovation, has driven the explosive growth of our pipeline, and it’s why we saw a nearly 29% increase in approved deals during the first quarter compared to the same time period of 2017.”
Among the notable openings:
- Embassy Suites by Hilton New York – Midtown Manhattan
- Embassy Suites by Hilton Seattle Downtown Pioneer Square
- Homewood Suites by Hilton Louisville Downtown
- Homewood Suites by Hilton Arlington Rosslyn Key Bridge
- Home2 Suites by Hilton Las Vegas Strip South
- Home2 Suites by Hilton Savannah Airport
Notable signed deals include the following:
- Embassy Suites and Home2 Suites Miami West Brickell
- Homewood Suites by Hilton Fort Worth DFW South
- Home2 Suites by Hilton Boise Downtown
Among the new initiatives and milestones this quarter:
The brand rolled out its new F&B program, designed to deliver an elevated dining experience for guests and increase profitability and efficiencies for owners. Offering two bar-centric dining concepts, the fast-casual E’Terie Bar & Grill and full-service Brickstones Kitchen & Bar, a handful of Embassy Suites’ properties in cities including Atlanta; McAllen, TX; and Orlando, FL, have already added these new F&B offerings. Additional E’Terie Bar & Grill and Brickstones Kitchen and Bar locations will continue to debut throughout this year, including a new E’Terie at the Embassy Suites by Hilton Tysons Corner.
Following the opening of its first hotel to feature the Latin American prototype, the brand will open its first dual-brand in Mexico in the second quarter. Hampton by Hilton and Homewood Suites by Hilton Monterrey Apodaca will be proximate to Monterrey’s downtown and many industrial parks, and will mark one of eight deals the All Suites brand has signed in Latin America.
The Home2 Suites by Hilton Clarksville/Ft. Campbell became the 3,000th Hilton property to offer digital key.