MIAMI—All Inclusive Collection, the brand that introduced the world’s first-ever all-inclusive Hard Rock Hotels and Hard Rock-branded golf courses, has changed its name to AIC Hotel Group. According to the brand, the change serves as an indication of its commitment to diversify and expand its current portfolio to include EP hotels, and reflects the evolution of the brand as a more all-encompassing collection.
AIC Hotel Group is exclusively contracted by RCD Hotels to spearhead the sales and marketing efforts for the all-inclusive Hard Rock Hotels in Mexico and the Caribbean, as well as the recently added Eden Roc Miami Beach and Nobu Hotel Miami Beach. Upcoming projects include the Nobu Hotel Los Cabos and a new luxury all-inclusive concept set to debut in Mexico in 2017.
“This is yet another milestone for the brand since we successfully launched and marketed the first-ever all-inclusive Hard Rock Hotels, which brought guests a completely new experience unlike anything else in the industry,” said Frank Maduro, VP of marketing. “The renaming is a direct result of our efforts to grow as a multi-brand, comprehensive hotel group. With several confirmed openings in the pipeline, we are well on track to realize our growth potential.”
AIC Hotel Group will continue its partnership with RCD Hotels with exclusive representation of a number of new hotels, including Hard Rock Hotel Riviera Cancun, Hard Rock Hotel Los Cabos, Nobu Hotel Los Cabos and Hard Rock Hotel & Casino Santo Domingo. The brand is set to open the first of its new luxury all-inclusive resorts in Mexico in early 2017.