Alfa Development Makes Hotel Foray with HGU New York

NEW YORK—Alfa Development will open its first boutique hotel project, HGU New York, following an $18 million renovation within a 111-year-old building.

Located in the NoMad District at 34 East 32nd St., the hotel’s lobby will preserve the history of the 1905 landmark Beaux-Arts structure designed by architect Frederick C. Browne. Alfa Development has enlisted hospitality designer Peter Guzy of Asfour Guzy Architects as well as DD Allen of Pierce Allen Design for the project.

“We look forward to introducing our motto—history, architecture and sustainability—on a human scale into one of the world’s most robust hotel markets,” said Michael Namer, CEO/Alfa Development. “While the renovation brings new life to this landmark hotel, we are preserving the historic elements to what we believe the hotel would have offered, providing guests with an experience grounded in a century-long New York point of view.”

HGU New York has also partnered with Gallery 151. Curated art will showcase contemporary pieces, drawing inspiration from urban backdrops of New York City’s emerging artists.

The 10-story hotel will feature 90 guestrooms. HGU New York’s lounge called 1905 boasts a fireplace from the building’s original structure.