SAN FRANCISCO—AutoCamp and Airstream Inc., maker of the “silver bullet” fleet of Airstream travel trailers and touring coaches, revealed an investment into AutoCamp to fuel the growth of its Airstream-focused experiential lodging business. The agreement designates AutoCamp the exclusive lodging partner of Airstream, as AutoCamp continues to develop and operate its trademark design-focused outdoor lodging properties across North America.
AutoCamp and Airstream have worked together since 2016, when AutoCamp opened its second location in California in Sonoma County’s iconic Russian River Valley. AutoCamp’s fleet of custom, mid-century modern trailers are produced by Airstream exclusively for the company. The same model featuring walnut plank flooring, skylights and spa bathrooms is currently available at AutoCamp’s recently opened Yosemite National Park location. The 31-ft. Airstream model is built exclusively for AutoCamp and features large private bedrooms and expansive living and kitchen areas. Each Airstream sits on a custom-designed outdoor living space with a designer fire pit and handmade outdoor lounge furniture.
As a key Airstream partner, AutoCamp has secured a commitment from Airstream to deliver units for its upcoming properties, including Cape Cod, MA, which will open mid-2020, and several additional properties that will be announced within the next 12 months.
“Building on our successful partnership with AutoCamp allows Airstream to get a foothold in the $218-billion hospitality industry, where we can directly compete with the likes of hotels, Airbnbs and VRBOs,” said Bob Wheeler, president/CEO, Airstream. “AutoCamp’s best-in-class approach directly aligns with our premium brand expectations. We’re excited to build on our previous success together.”
AutoCamp offers a new way to experience the iconic Airstream, and it has attracted a devout following to its outdoor destination-focused properties, according to the company. This partnership aligns with Airstream’s broader strategic plan to grow premium experiences that are associated with the brand.