Aimbridge Hospitality, a leading multinational hospitality company, saw growth in the first half of 2021 with RevPAR index gains over 2020 and 2019.
Within the full range of the portfolio, expertise across each vertical allows Aimbridge to operate fully, understanding the nuance of each product category, the company reports. As a result of the operating focus by vertical, growth is realized differently. For example, in the luxury & resorts, full-service corporate, soft brand/independent and economy verticals, gains came from ADR compared to both 2020 and 2019, while the competitive advantage for the extended-stay, select-service, select-service enhanced and full-service group verticals were driven primarily by occupancy compared to both 2020 and 2019.
Mike Deitemeyer, president/CEO, Aimbridge Hospitality, said, “We are proud of the results our team delivered during the first half of the year accelerating demand. Importantly, with our expertise across all verticals, we captured the growth most profitable for each category.”
Aimbridge is entering the second half of the year with strong operating performance, with overall market share for June 2021 year-to-date up vs. 2020 and 2019. During the first half of the year, the company transitioned or opened 118 hotels and executed another 16 new contracts for hotels not yet online.
Year to date, Aimbridge has realized portfolio growth across all verticals:
- Full-service corporate: JW Marriott Santa Monica Le Merigot in California (131 guestrooms)
- Full-service group: Pointe Hilton Tapatio Cliffs Resort in Phoenix (584 guestrooms)
- Luxury & resorts: The Island Hotel – Fort Walton in Florida (329 guestrooms)
- Select-service: Courtyard by Marriott Los Angeles Monterey Park (288 guestrooms)
- Soft brand & independent: Hotel 1000 in Seattle (120 guestrooms)