Aimbridge Hospitality will assume ownership of Grupo Hotelero Prisma, the largest third-party operator in the Mexico market. With this acquisition, Aimbridge will gain Prisma’s team, as well as management of 42 properties with more than 7,500 rooms throughout the country including Westin Monterrey, JW Marriott Monterrey, JW Marriott Guadalajara and Tribute Tulum.
This acquisition comes on the heels of Aimbridge cofounder Dave Johnson’s transition from CEO to executive chairman, where he set out to develop the company’s transformational growth.
“We are honored to bring in the portfolio of Grupo Hotelero Prisma and its incredibly talented team of like-minded and energetic professionals,” said Johnson. “The continued expansion of Aimbridge and its alliances with the world’s top hospitality brands has been a priority for us since the early days. This new relationship sets us on a path for a successful expansion in a previously untapped market.”
Grupo Hotelero Prisma has consistently increased its portfolio through alliances with large hotel groups such as IHG Hotels & Resorts, Wyndham Hotel Group, Marriott International and Hilton, according to the company. It also maintains a collection of properties operated by national Mexican brands such as Casa Grande and Ex Hacienda San Xavier.
“Through the Prisma acquisition, we are very excited to step into an important relationship with Fibra Inn (FINN), the most significant hotel REIT in Mexico,” said Mike Deitemeyer, president/CEO, Aimbridge Hospitality. “In addition to continuing to operate FINN’s prestigious and substantial portfolio through this acquisition, we are pleased to work together to expand our respective presence across a broad spectrum of the Mexican market.”
Leandro Castillo, president, Prisma Division, will report directly to Deitemeyer, who took over the CEO role during Johnson’s transition to executive chairman.
“We are excited for the opportunity to work alongside the Aimbridge Hospitality team and have our owners benefit from the expanded scale and resources,” said Castillo. “We have made a concerted effort to align with professionals who are strategic, data-driven and analytical, and the Aimbridge team provides our Prisma properties with exactly that.”