PARIS—Following its recent acquisition of 21c Museum Hotels, Accor has officially welcomed the brand into its MGallery Hotel Collection, a global network of more than 100 boutique hotels located in 26 countries. The move marks the arrival of the MGallery brand into North America.
“MGallery was first created in 2008 to share a new vision of high-end, boutique accommodation featuring highly emotive experiences designed to be inspiring, engaging and richly imbued with character,” said Yohan Amiot, VP of brand management for MGallery. “This ambition gave rise to a collection of unique storied boutique hotels that are captivating, memorable and individually styled. As sought out addresses for those who relish memorable experiences, bespoke design and off-the-beaten-track moments, each MGallery hotel is remarkable for its singular personality and is deeply rooted in the destination’s history.”
21c Museum Hotels – MGallery currently includes eight properties in Bentonville, AR; Cincinnati; Durham, NC; Kansas City, MO; Lexington, KY; Louisville, KY; Nashville, TN; and Oklahoma City. Additional projects are in development in Chicago, slated for debut in late 2019, and Des Moines, IA.
“Today we are honored to welcome 21c Museum Hotels into the MGallery family,” said Amiot. “21c envisions a new kind of hospitality, which promotes accessible, unexpected and innovative arts, cultural and culinary experiences for guests and locals alike, globally connected to contemporary culture, yet firmly rooted within each local community. The 21c brand is the perfect complement to MGallery’s concept of bespoke, creative hospitality for lovers of travel, the arts and immersive experiences.”
The brand also just revealed that 21c Museum Hotels has been selected as the brand and management company for a combination boutique hotel, contemporary art museum and independently branded, chef-driven restaurant anticipated to open in the restored YMCA building in downtown St. Louis in late 2020.
“We are embarking upon an exciting period of growth for 21c Museum Hotels and the MGallery Hotel Collection,” said Chris Cahill, deputy CEO of Accor. “Marrying 21c’s exceptional and distinctive brand with the influence of the MGallery collection and strength of Accor’s global platform deepens the full range of unparalleled experiences available to our guests. The official North American introduction of the MGallery brand marks the continued expansion of our lifestyle ‘boutique’ footprint.”