Accor Partners with Nor1

SANTA CLARA, CA—Nor1 and Accor have partnered to deploy Nor1’s eStandby upselling product across the Accor portfolio of upscale and luxury hotels. This partnership follows the pilot of eStandby across Accor properties in North America, Europe and Asia.

“Together, Nor1 and Accor are providing our properties with the tools to further delight their valued guests by providing upgrade opportunities to their hotels’ premium inventory,” stated Agnès Roquefort, Accor’s SVP of global revenue management & pricing.

In conjunction with Nor1’s merchandising platform, Accor will be able to reinforce its capacity to reach guests with real-time, personalized offers and recommendations based on variables and derived statistics relative to the unique traveler and his/her trip, according to the company.