ATLANTA—For the first time since being founded in 1989, the Asian American Hotel Owners Association (AAHOA) has introduced a new logo.
The new logo will become the basis for an updated visual identity that will be phased-in during coming months on all print and electronic materials, including the website. The logo reinforces the name by which the association is commonly known, AAHOA, while prominently featuring the ‘H’ to represent hotels an the ‘O’ to represent owners.
“Our new outside look reflects the changes and the progress we have made on the inside of our association,” said Mehul Patel, who serves as current AAHOA chairman. “Those changes have included expanding our staff, revising our organizational structure and enhancing our services.”