ATLANTA—AAHOA, the largest hotel owners association in the world, and HotStats, a monthly profit-and-loss data benchmarking service for the hospitality industry, have formed a strategic partnership that will focus on information sharing and engagement between AAHOA members and HotStats.
The partnership will give AAHOA members the opportunity to tap into HotStats’ wealth of data at a special rate, allowing them the ability to see how their revenues, expenses and profit stack up against their competition on a monthly basis and relative to their specific market.
Through the partnership, HotStats will also share data and trend stories at several AAHOA regional events in 2019 and at the association’s convention in San Diego in April.
AAHOA President and CEO Chip Rogers noted that HotStats’ “performance metric comparisons can give hoteliers a deep insight into hotel operations. We look forward to working with HotStats and connecting them with AAHOA’s members to help provide a more complete picture of the hospitality industry.”
“HotStats is excited to be partnering with AAHOA as we push further into North America, providing hoteliers with our unique monthly profit-and-loss benchmarking platform,” added Pablo Alonso, CEO of HotStats. “With AAHOA members owning a large proportion of the hotels in the U.S., we believe our platform will be a powerful tool at their disposal, equipping them with the data intelligence to make prudent operational decisions to maximize their asset’s ROI.”