A New Brand Enters the Middle East; More Openings…

INTERNATIONAL REPORT—Several hotels are opening in the Middle East and a new brand is hitting the market. Here are the details:

WOM Opens in Tel Aviv, Israel
WOM, a new brand of pod-style hotels, is opening in Tel Aviv, Israel. The first WOM location, WOM Allenby, offers 40 private and modern pod-style rooms in both single and double-occupancy arrangements. WOM’s new hybrid accommodation is engineered for today’s contemporary, urban traveler who values design, a sense of community and the experience of staying in a central urban location at a wallet-friendly price point, according to the company. WOM is a member of Brown Hotels, the Tel Aviv-based hospitality group known for its diverse portfolio of design-led, boutique hotels. The concept of WOM was developed to tackle the issues of limited space and high prices in dense urban cities.

Steigenberger Opens a New Hotel in Egypt
Located in Cairo, The Steigenberger Pyramids Cairo has opened. The property has 132 rooms and suites with state-of-the-art fixtures and fittings, a pool facility, and a wide choice of restaurants and bars.

Emaar Hospitality Group Unveils Vida Emirates Hills
Emaar Hospitality Group has unveiled Vida Emirates Hills, an upscale lifestyle hotel in the heart of the Emirates Hills neighborhood. The 160-room hotel is the third to open in Dubai under the Vida Hotels and Resorts brand and the 16 hotel in the portfolio of Emaar Hospitality Group. All rooms include technology and amenities with an interactive TV system and Apple TV, complimentary WiFi and 24-hour room service.

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