MIAMI—An eco-chic retreat, 1 Hotels South Beach has launched several new offerings rooted in wellness, enabling guests to sleep, taste, do, discover and gather in the heart of Magic City.
“At 1 Hotel South Beach we want to create a destination where guests can enjoy a luxury wellness retreat while also celebrating nature and promoting well-being,” said Hannah Bronfman, director of sustainability and impact at SH Group Operations. “We encourage guests to recalibrate and hope to inspire them through the initiatives we have created to help protect nature. 1 Hotels upholds this vision by channeling nature through design, culinary partnerships, connecting with the local community and taking small steps to make a big difference. We want travelers who stay with us to bring elements from their experience home with them.”
At 1 Hotels, the team aims to provide a 360‑degree approach to health and wellness on-property, with a variety of options for the modern traveler. “We want to make it easy for our guests to unwind while also taking care of themselves. To do so, we partnered with some of the best brands across the globe to offer amenities and services found nowhere else,” she said.
1 Hotel South Beach is home to the world’s first Spartan Gym, in partnership with Spartan Race, where guests can train in a 14,000‑sq. ft. studio complete with ropes, obstacles, and direct access to local certified Spartan trainers—offering everything from cardio and circuits, to yoga, meditation and kids classes. Next door is plnthouse, a restaurant by James Beard Award-nominated Chef Matthew Kenney, with a menu of plant‑based items that complement the environmentally conscious 1 Hotel South Beach lifestyle.
In addition, the hotel has the first Bamford Haybarn Spa in U.S., with a variety of holistic body treatments, massages and specialty packages. Along with that, a calendar of wellness lectures, experiences and events means there is always something new to experience on property. There are options for every kind of traveler and the hotel’s team encourages guests to take part in a curated experience based on their individual needs and goals.
“It is our main goal for guests to leave the hotel feeling enriched in their mind, body and soul, and fuse the experiences into their daily lives,” she said. “Everything on-property is meant to encourage wellness and relaxation, from cutting‑edge fitness, healing and dining amenities, everything ties back to ecological excellence and intentional living. Our guests make their way back to us time and time again because we offer personalized stays and encourage them to engage in experiences that are not only good for them, but good for the world we live in.”
Building on the brand’s core values, 1 Hotels strives to offer a multifaceted way for guests to enjoy and interact with their environment, and explore ways to enrich themselves and their communities. “It is constantly evolving and we are also learning as we go,” she said. “Whether it’s small steps like reducing plastic use or using low‑impact products, we hope our guests and other hotel brands will join us in practicing and promoting sustainability. We see this growth as an opportunity for people and brands to share ideas and collaborate with one another on ways to make our world a better place to live in.”