Wednesday August 6th, 2014 - 9:38AM
MCLEAN, VA—Hilton Hotels & Resorts has launched a new phase in its "Our Stage. Your Story." marketing campaign, focusing on social media engagement.
To help promote #HiltonStory and "Our Stage. Your Story.," Hilton will create YouTube videos that feature travel photos the brand has collected from its consumers, marking the first time the brand has included user-generated content in a marketing campaign.
While the contest is open to residents in the U.S., United Kingdom, Canada and Mexico, Hilton encourages travelers all over the world to submit their stories that could be featured on the brand's social channels. "Our Stage. Your Story." content and the official rules may be found on the campaign's landing page, accessed via a dedicated Facebook app.
"Our Stage. Your Story." is an integrated brand campaign that Hilton launched in February 2014. Using print, digital and social media, the campaign is designed to showcase travel stories that underscore travelers' passion and thirst for new and exciting experiences.
The #HiltonStory social media campaign follows several strategic partnerships and distinctive new platforms for the brand to showcase how its more than 550 properties worldwide serve as the stages for cultural and sometimes iconic stories. Partnerships include concerts with SpinMedia, a digital radio campaign with iTunes Radio, an integration with Warner Bros. Pictures and Legendary Pictures' Godzilla film and sponsorships of events including the Grammy Awards and some of the world's LGBT Pride Festivals.
"Travel is all about finding new experiences, and #HiltonStory gives travelers the opportunity to share highlights of their adventures - and maybe earn the chance to make more great memories with Hilton," said Nancy Deck, VP, full service brand marketing, Hilton Worldwide. "For travels big and small, Hilton sets the stage for memorable experiences around the globe, and we are thrilled to give our loyal customers an opportunity to share theirs in a new way."
To further inspire travelers to share their stories, Hilton is partnering with a phone case design company Casetify, formerly Casetagram - a first-time hospitality partnership for the brand. Each week, Hilton will randomly select #HiltonStory participants to receive a phone case from the exclusive Hilton x Casetify collection, featuring Hilton's #HiltonStory imagery. The limited-edition #HiltonStory phone cases will also be sold on Casetify's website, www.casetify.com/hiltonhotels, from early August to late October.
Every week from now through October 26, Hilton will award a two-night stay to a traveler who shares an image from their own travels using #HiltonStory each week. Entries may be posted to Twitter, Facebook or Instagram.