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21c Museum Hotels Appoints Gerry Link as General Manager

Monday August 4th, 2014 - 12:02PM

DURHAM, NC—21c Museum Hotels has appointed Gerry Link to the position of general manager and Cathy Shaffer to the position of associate director of sales and marketing of 21c Museum Hotel Durham, opening the first quarter of 2015, here.

A 25-year hospitality industry veteran and previously general manager at 21c Cincinnati, Link has experience with both branded luxury and independent boutique properties. Shaffer joins the 21c team with over 25 years of extensive experience in hospitality sales and management.   

Link’s experience spans all areas of hotel management including food and beverage, marketing, development, finance and sales. As general manager of 21c Cincinnati, he oversaw both the pre-opening and opening phases of the hotel and was responsible for all hotel operations, sales, and community and guest relations. Prior to joining 21c, Link spent 13 years with Hilton Hotels and nine years with Renaissance Hotels.

Shaffer began her career at Marriot Hotels and has held sales positions at a number of national hotel brands. Most recently, Shaffer was the mid market account executive of the Mid-Atlantic Region at Marriot Hotels International. There she was responsible for a number of corporate and university accounts in the Raleigh/Durham area.