Wednesday July 16th, 2014 - 10:41AM
SAN FRANCISCO—Kimpton Hotels & Restaurants has launched Kimpton Karma Rewards, a new loyalty program designed to recognize and reward members beyond stay transactions.
Kimpton Karma acknowledges the many ways members interact with the Kimpton brand, in addition to granting credits toward free nights earned through hotel stays. With Kimpton Karma, which replaces the brand’s InTouch program, members may be recognized for attending wine hour, mentioning an individual hotel or restaurant on social media or dining at one of Kimpton’s 66 restaurants, bars and lounges. The new program provides members with a number of personalized delights and perks starting as early as Tier One.
In addition to the launch of Kimpton Karma, the brand has introduced other exciting changes, including a re-imagined website (KimptonHotels.com) to make it easier to explore and book any Kimpton boutique hotel across the country, and blog to better reflect the company’s guest-centric philosophies and positioning as a lifestyle brand.
“Kimpton's spirit and approach to hospitality—our restaurants, great design, thoughtful amenities and empowered employees—is why our guests love us and keep coming back,” said Mike DeFrino, COO at Kimpton. “The launch of Kimpton Karma allows us to take the Kimpton experience even further, rolling it out in a more personal and engaging ways, whether it's your first visit with us or your 50th.”
Kimpton Karma's proprietary formula considers brand engagement such as booking directly on KimptonHotels.com, traveling with a pet and social media interaction, all of which have the potential to boost members' Kimpton Karma and help a member move up in tier progression.
Based on engagement and stay history, members move up in tiers, and each tier level provides associated personalized perks and experiences. In addition, with every stay, members enjoy perks such as free WiFi, a “Raid the Bar” voucher (a $10 credit toward a great experience at the adjacent Kimpton restaurant bar or a treat from the mini bar), in-room spa service discounts, a complimentary treat from Kimpton chefs, customized welcome amenities and room upgrades based on availability.