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Hard Rock International Opens Fourth All-Inclusive

Thursday May 8th, 2014 - 10:22AM

Hard Rock International recently held the grand opening of Hard Rock Riviera Maya, its fourth all-inclusive resort.

RIVIERA MAYA, MEXICO—Hard Rock International, in partnership with the All-Inclusive Collection, officially opened a fourth all-inclusive Hard Rock Hotel here. 

Hard Rock Hotel Riviera Maya is the second Hard Rock Hotel to be unveiled this year, alongside Hard Rock Hotel Palm Springs, and will be followed by Hard Rock Hotel Ibiza set to open its doors this summer. 

The event featured a signature Hard Rock Guitar Smash, live beachside concert by Jon Bon Jovi and The Kings of Suburbia and VIP after party at Club Heaven.

 “We’re beyond excited to open our doors to yet another unmatched all-inclusive resort experience. The explosive grand opening celebration was the ideal introduction to the newest all-inclusive Hard Rock Hotel and amplified our presence in Mexico,” stated Frank Maduro, VP/Marketing of All Inclusive Collection.

"We have thoroughly enjoyed our collaboration with All Inclusive Collection and are thrilled Hard Rock Hotel Riviera Maya is officially open for guests of all ages to enjoy," stated John Galloway, chief marketing officer of Hard Rock International. "We’re certain Hard Rock Hotel Riviera Maya will exceed expectations and All Inclusive Collection will continue to bring incredible value to our brand.”

Hard Rock Hotel Riviera Maya offers both the adults-only and family friendly resort experiences and features 1,264 guestrooms with balcony, terrace views or new, expansive sky terrace options and the largest celebrity-branded Rock Star Suite in the Hard Rock International collection. It offers outdoor pools and private beach, nine restaurants, eight bars and lounges, 88,915 sq. ft. of meeting and event space, HIT Entertainment's Little Big Club, Teens Lounge & Club, snorkeling and kayaking. In addition, the “resort within the resort,” adults-only section Heaven, includes the Hard Rock signature Rock Spa with 75 treatment rooms, along with four restaurants and three bars and lounges, including a premium-service nightclub.

The All Inclusive Collection spearheads sales and marketing efforts for premier, luxury resort properties throughout Mexico and the Caribbean, including Hard Rock Hotel & Casino Punta Cana in the Dominican Republic and three Mexico properties, including Hard Rock Hotel Cancun, Hard Rock Hotel Vallarta and Hard Rock Hotel Riviera Maya. These four properties are owned and operated by RCD Resorts under licensing agreements from Hard Rock International. RCD Resorts exclusively contracts the All Inclusive Collection for the sales and marketing of its all-inclusive Hard Rock Hotels and is led by COO Rafael Chapur.