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Hotel Oceana Rebrands as Hotel Milo Santa Barbara

Wednesday April 16th, 2014 - 10:08AM

PHILADELPHIA, PA—HHM will rebrand the historic Hotel Oceana in Santa Barbara, CA, as Hotel Milo Santa Barbara.

According to the company, the Independent Collection (IC) hotel’s new name honors the history of its location and the city of Santa Barbara itself. Milo Potter was the city’s first true hotelier, and was pivotal to the development of Santa Barbara as a city. In 1903, just two years after his arrival in what is now Santa Barbara, he opened Hotel Potter in the very same spot where the IC’s newest hotel now sits. This large beachside resort attracted visitors from all over, especially L.A. Guests would check in for month-long stays and soon began to take a serious interest in the city of Santa Barbara. By the 1920’s, guests started to permanently reside and create a real community where there was not one previously.  

The 122-room Hotel Oceana is the tenth property in the Independent Collection and its first on the West Coast. The IC consists solely of design-conscious hotels in culturally rich, niche neighborhoods of the iconic cities in which they are located.

The hotel will officially become Hotel Milo Santa Barbara on May 1st, but a new website showcasing the name has already launched.

Hotel Milo will receive additional streamlined enhancements to emphasize the more classic qualities of the property, similar to other hotels in the Collection, such as The Graham Georgetown or The Boxer Boston.