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Hilton Worldwide Strengthens Portfolio In South Korea With New Property In Busan

Friday March 28th, 2014 - 9:46AM

BUSAN, SOUTH KOREA—Hilton Worldwide is introducing its flagship Hilton Hotels & Resorts brand in Busan, South Korea's second largest city and top trading port following a signing of a new management agreement with Emerson Pacific, Inc.

Scheduled to open in 2016, the 306-room Hilton Busan will be part of the East Busan Tourism Complex, one of 10 major development projects in Busan.

Rob Palleschi, global head, Hilton Hotels & Resorts stated, "Following the tremendous success of our hotels in Seoul, Gyeongju and Namhae, we are delighted to fly another Hilton Hotels & Resorts flag in South Korea in a location as attractive as Busan. With more than 550 hotels across six continents, we continue to build upon our legacy as the world's leading hotel brand by developing products and services to meet the needs of tomorrow's savvy global travelers."

"The introduction of our flagship Hilton property to Busan marks our commitment to continue our expansion in South Korea," said Andrew Clough, SVP of development, Middle East & Asia Pacific, Hilton Worldwide. "Busan, South Korea's second metropolis after Seoul, is a key destination for leisure and business, and we are thrilled to be the first leading global hospitality company that is part of the landmark East Busan Tourism Complex project. As the first Hilton Worldwide hotel in Busan, we are confident Hilton Busan will bring considerable awareness to Hilton Worldwide's many offerings and showcases our strengths in helping the city's future development".

The 10-story Hilton Busan will span over 75,000 square meters and offer 306 guestrooms and suites with a minimum room size of 56 square meters. The hotel will have an all-day dining restaurant and a bar. Hilton Busan will also have meeting facilities including a ballroom, Executive Floors, an outdoor pool, spa, health club, business center and onsite parking facility.

Hilton Busan will become the brand's fifth property in South Korea when it opens in 2016, joining Hilton Namhae Golf & Spa Resort, Hilton Gyeongju, Grand Hilton Seoul and Millennium Hilton Seoul. The new hotel will add to the portfolio of five Hilton Worldwide hotels currently operating in South Korea, including Conrad Seoul.