Wednesday March 26th, 2014 - 8:05PM
ATLANTA—InterContinental Hotels Group has unveiled the next evolution of the prototype for its Holiday Inn Express brand developed for the brand’s portfolio of hotels in the U.S. and Canada.
This next generation prototype of the brand is cost neutral and final plans for the design are expected to be completed by end of Q2. The Holiday Inn Express brand worked with its owner advisory board, conducted focus groups with guests, and completed competitive analysis and research to develop the updates to its prototype design.
The guest room is designed to provides a revitalized, contemporary space with comforts and features that allow guests to be productive during their stay and allow for a great night’s sleep including: functional and flexible work space allowing for maximum productivity; functional storage units providing horizontal luggage storage that allows guests to maximize their space; and moveable seating.
Meanwhile, the Great Room, a multi-purpose area in the lobby of the hotel, encompasses the brand's breakfast bar, dining area and additional seating areas. The room provides an environment where guests can tailor their experience, whether interacting with an individual or group, working or taking a break, according to the company.
The Great Room includes flexible space featuring a business center and 24/7 market and individual check-in pods in the front lobby of the hotel are designed to increase interaction between hotel staff and guests. In addition, staff members at check-in pods have a view of the entire great room, enabling responsive service when needed, according to the company.
Joel Eisemann, chief development officer, The Americas, IHG, noted, "One of the most dynamic brands will continue to be one of the most dynamic because of what we did with the new prototype," he said.
Holiday Inn Express also unveiled some healthy menu items to its Express Start breakfast program to be rolled out at the brand's more than 1,800 hotels by the end of April.