Hotel Business Magazine, | The Newspaper For Lodging Decision Makers

Sage Hospitality Names Arthur Berg SVP for Premier & Lifestyle, CMO

Tuesday March 4th, 2014 - 9:48AM

Arthur Berg

DENVER—Sage Hospitality has hired Arthur Berg as SVP for its Premier & Lifestyle Division and Chief Marketing Officer. This is Sage's first CMO position as the company continues to grow.

In his dual position, Berg will lead Sage's Premier & Lifestyle division, a portfolio of high-end hotels across the U.S. consisting of multiple branded and independent properties.  He will also lead Sage's internal marketing team on the hotel side, which provides service to Sage's full portfolio of hotels as well as Sage's Global Office.

"Our Premier & Lifestyle division is growing this year and we're excited for Arthur's dynamic leadership skills to really take us to the next level," stated Ken Widmaier, COO of Sage Hospitality.  "It's an exciting time at Sage both for our company and our hotels, that we need to bring in a Chief Marketing Officer to communicate all of the new opportunities at Sage."

Berg brings more than 25 years of experience to Sage with proven ability to provide strategic sales, marketing and operational leadership. He is transitioning from KSL Resorts where he was directly responsible for all marketing functions including brand management, partner marketing, advertising, public relations and revenue management. Other notable positions include VP of sales at Rosewood Hotels & Resorts and director of sales and marketing for the Four Seasons Resort Nevis.