Friday February 28th, 2014 - 10:57AM
ATLANTA—America's Best Franchising has named Sterling Stoudenmire, IV, as its new president and CEO, effective immediately.
Stoudenmire, who has extensive hospitality experience, is succeeding previous president and CEO Doug Collins, who has chosen to pursue new opportunities. Stoudenmire was most recently the CEO of Island One Resorts, a timeshare company with more than 50,000 owners and 1,500 units. Previously, he was a partner with Accenture, a consulting firm.
"We intend to revitalize the company and its value proposition for both owners and the traveling public by thoroughly and dramatically redefining, repositioning and relaunching the America's Best Franchising brand," stated Stoudenmire. "We will move quickly and deliberately so we can reach our full potential."