Wednesday February 19th, 2014 - 9:12AM
SEOUL—Starwood Hotels & Resorts Worldwide, Inc. and Parnas Hotel Co. Ltd. have signed an agreement of The Parnas, A Luxury Collection Hotel, Seoul. Located in the city’s southern district of Gangnam, the hotel’s debut will mark the first Luxury Collection hotel in South Korea.
“We are very pleased to announce the signing of The Parnas, A Luxury Collection Hotel, Seoul as well as the debut of The Luxury Collection brand in South Korea,” stated Lothar Pehl, SVP, Operations and Global Initiatives, Asia Pacific, Starwood Hotels & Resorts Worldwide. “In the past two years, South Korea has experienced a surge in demand for quality and luxury accommodations, and we are thrilled to soon offer guests The Luxury Collection’s exceptional services and enriching experiences in the most stylish neighborhood of Seoul.”
Slated to open in 2016, The Parnas, A Luxury Collection Hotel, Seoul will feature 138 guestrooms, including 24 suites. The hotel will feature a restaurant, specialty bar and lobby lounge and will offer a spa and gym.
Starwood’s presence in the South Korean hospitality sector comprises six hotels, including W Seoul - Walkerhill, Sheraton Seoul D Cube City Hotel and The Westin Chosun Seoul with two hotels in the development pipeline, including Aloft Seoul Gangnam and Sheraton Daegu Hotel.