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IHG Rewards Club Announces New Relationship with Avianca

Friday January 24th, 2014 - 10:05AM

MIAMI—IHG Rewards Club, the hotel loyalty program for IHG, has formed a new relationship with Latin American airline Avianca through its Frequent Flyer program, LifeMiles.

The new partnership will offer benefits to members of both loyalty programs, allowing members to earn LifeMiles when they stay at any of IHG’s 4,600 hotels worldwide.

IHG Rewards Club members also will be able to redeem points for LifeMiles, which can be used as currency to purchase travel on Avianca or any Star Alliance member carrier, and for many other options with a diverse range of commercial partners around the world.

To participate, IHG Rewards Club members must designate LifeMiles as their earning preference in their IHG Rewards Club member profile. IHG Rewards Club (formerly Priority Club Rewards) gives members the freedom and flexibility to earn and redeem points in a variety of ways.

“This relationship furthers each organization’s reach, providing our respective customers with excellent benefits to meet their needs when they travel,” stated Gerardo Murray, VP, Distribution Commercial Marketing, Mexico, Latin America and Caribbean, IHG. “Avianca is rapidly making its mark as one of America’s most important carriers. When combining Mexico, Latin America and the Caribbean, IHG has the most hotel properties throughout the region, affording LifeMiles customers access to our range of brand options, as well as global scale.”