Thursday January 9th, 2014 - 9:46AM
BETHESDA, MD—Marriott Hotels, the flagship brand of Marriott International, has launched Meetings Imagined. Featuring an online platform, MeetingsImagined.com provides expert tips, the latest meeting trends and hundreds of inspirational images to spark creativity—all curated by the objective of the meeting.
Using the website, customers can collaborate with hotels to design custom experiences or view signature experiences featured at the participating test hotels, as well as post favorites images on social media sites, such as Pinterest and Facebook.
“Marriott Hotels is on a transformational journey that will enable our guests to travel brilliantly,” stated Paul Cahill, SVP of brand management, Marriott Hotels. “While others may focus on just meeting logistics, Marriott is reimagining the experience for the next generation with its innovative Meetings Imagined concept that infuses a more sophisticated approach based on objectives and outcomes.”
The MeetingsImagined.com concept is the result of research showing key shifts in how the next generation customer works collaboratively and uses technology. After speaking with many of Marriott’s next generation customers and analyzing the over 40,000 meetings hosted at Marriott’s hotels yearly, seven purposes for meetings emerged: celebrate, decide, educate, ideate, network, produce and promote.
Rather than focusing just on dates, rates and room layouts, Meetings Imagined takes a holistic approach, honing in on the specific purpose of the meeting to create and design a more engaging experience, that reflects the changing way people are working today, according to Marriott International.