Thursday November 21st, 2013 - 10:10AM
PARSIPPANY, NJ—Hawthorn Suites by Wyndham debuted a new hotel prototype intended to enhance the overall guest experience while reducing development costs for franchisees.
The new-construction prototype is an effort to evolve the upper-midscale, extended-stay brand to provide a contemporary, consistent environment across the portfolio complete with the social, work and living spaces that best fit long-term guests’ needs.
According to the company, the design significantly lowers the cost for hotel owners to develop a Hawthorn Suites, with an approximate 46 percent in savings compared to the previous prototype.
Brand SVP Bill Hall stated, “This prototype’s new design and offerings give guests the opportunity to make the most of their time on the road, whether they’re with us for a few days or several months. At the same time, our owners will benefit from a new-construction product that can deliver higher returns and greater efficiencies.”
The prototype, developed with 96 suites over four floors, features stacked stone indicative of prairie-style architecture and pops of red on the building’s exterior eaves, windows and doors. It has also been designed as a LEED-certifiable building.
The open lobby space offers a social environment with furniture, flat-screen televisions, a communal dining area, a fireplace and partitions that define spaces while maintaining an open floor plan. Exterior public spaces have been enhanced with an entrance patio and back lounge area. Additional outdoor options include a fireplace and a pool.
Studio and one-bedroom suites range from 350 sq. ft. to nearly 600 sq. ft. and feature a neutral color schemes, contemporary furniture packages and updated guest bathrooms with environment-friendly amenities. Suites also offer full-service kitchens with full-size refrigerators and microwaves and operable windows.
The overall design is intended to be flexible so as to accommodate an individual hotel’s market and location while also maintaining a consistent look and feel across the brand portfolio. It is adaptable for conversions and existing Hawthorn Suites by Wyndham hotels through the implementation of décor and design features, such as color schemes and soft goods, according to the company.